Are you building a church? Or are you building THE Church? Sometimes, there's a difference. I ran across a website for a business that offered church marketing services. The company offered churches a way to "build your brand" through social media, digital press releases, print canvassing, TV, and billboard campaigns. I get it. I work in … Continue reading Branding: Which church are you building?
Written words are powerful. Think about it. When we put something in writing, there's a sense of permanency. If we want to make something official, we're told to "put it in writing." When we make an agreement, we write a contract. Life insurance, wills, housing contracts, bills of sale. All written. All legally binding. Think … Continue reading Put it in Writing
Marketing is storytelling. Take a moment to read Acts 3:2-10 Now a man crippled from birth was being carried to the temple gate called Beautiful, where he was put every day to beg from those going into the temple courts. When he saw Peter and John about to enter, he asked them for money. Peter looked straight at … Continue reading Get up and dance!
One day I went to my mailbox at work and there were two business-sized envelopes in there. The first had a preprinted return address in the upper left corner. My address was typed on an adhesive label. The stamp indicated the letter was part of a bulk mailing. The second was in a similar envelope. … Continue reading A Tale of Two Envelopes
Buy a coffee mug, fill it with M&Ms and give it to a coworker. Find a photo of you and your best friend, print it out, put it in a frame and give it to her as a gift. Buy a blank "Thank You" card, write a note to your pastor or minister, and mail the card. … Continue reading 9 ways to make someone’s day for $5 or less
Are you old enough to remember the thrill that came with getting a letter in the mail? Maybe it was a note from a friend or a pen pal. Maybe it was a card from your grandma with a simple “I love you” and a five-dollar bill tucked into the crease. I don’t know about … Continue reading Grandmas and other excellent marketers