I recently had the opportunity to write an article for CASE CURRENTS magazine that allowed me to share some tips, thoughts, and experiences regarding faculty experts and their importance.

I have been working with faculty experts the majority of my professional career. It really is a joy.

READ: “ARE YOUR PROFESSORS READY FOR THEIR CLOSE-UP?”

At Baylor, we’ve been investing resources in this area for several years now, and we’re seeing results. According to our numbers from Cision, we’ve realized more than $11 million worth of earned media for our academics and their research since 2014.

In the past two years, we’ve spent considerable time identifying, recruiting and training faculty to work with the media. We’ve seen positive results and we receive good feedback from faculty.

Check out the article and learn more.