If you fail to give your audience a “next step” — aka a call to action — then you’ve wasted an opportunity.

What does a call to action look or sound like?

“Read more.”

“Learn more.”

“Sign up for our newsletter.”

“Join us for lunch. Our treat!”

“Visit.”

“Call now.”

“Send us your questions.”

“Be our guest.”

When people engage with you or your organization, what’s their next step?

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