Faculty experts generate millions of dollars in earned media
Several years ago, we committed to recruiting a robust roster of top-tier professors to become trusted, responsive, go-to resources for the media. It worked!
Media training has been a key strategy to sharing our messages
Billions of people have read, seen or heard Baylor experts share their expertise and thoughts via the media. Media training has been key to helping these professionals share those messages in a digestible way across platforms and a variety of populations.