Advertising Campaign
Several years ago, I was teamed with Baylor graphic designer Clayton Thompson to develop a campaign for Baylor’s George W. Truett Seminary. Clayton and I did our research with Truett administration, learned what they were looking to accomplish (awareness of the seminary and a new campus in Austin) and we set to work building the campaign.
The result was “Living the Great Commission,” a versatile ad campaign that allowed for print ads and radio spots. We showcased what made Truett unique — it’s hands-on, feet-on-the-ground, scholarly approach to Christian ministry. Our ads discussed “Our Graduates” — a nod to alumni doing amazing work — “Our Classroom” — an opportunity to showcase areas of the world and the communities where Truett students were at work — and “Our Textbook” — the Holy Bible.
“Living the Great Commission” was broad enough and versatile enough to allow for a side campaign to build awareness of a new satellite campus in Austin. We ran a series of print and radio ads in the Austin market.
![](https://i0.wp.com/www.ericmeckert.com/wp-content/uploads/2019/10/Living-the-Great-Commission-Our-Graduates.jpg?resize=485%2C625&ssl=1)
![](https://i0.wp.com/www.ericmeckert.com/wp-content/uploads/2019/10/Living-the-Great-Commission-Our-Textbook.jpg?resize=508%2C622&ssl=1)
![](https://i0.wp.com/www.ericmeckert.com/wp-content/uploads/2019/10/Living-the-Great-Commission-Female-Austin.jpg?resize=1475%2C1812&ssl=1)
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Alumni & Fundraising Campaign
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Development/Fundraising Campaign
![](https://i0.wp.com/www.ericmeckert.com/wp-content/uploads/2019/10/SSW-Thanksgiving-Cover.jpg?resize=3373%2C2594&ssl=1)
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