I have worked with subject matter experts my entire professional career. When I was a journalist, I relied on experts to provide meaningful information to my readers. Once I moved to higher education media relations and marketing, I was tasked with identifying, recruiting and training faculty experts to provide thoughtful commentary on myriad issues.

As a member of Baylor’s Office of Media and Public Relations, I worked with our small team to train dozens of faculty members to work with the media each year. We built a robust media training program, with the hope of recruiting top-tier professors to our Experts Directory, where they would become trusted, responsive, go-to resources for the media. During my time at Baylor:

  • Our faculty experts program generated tens of millions of dollars in earned media for Baylor University.
  • Billions of people read, saw or heard stories in which Baylor experts shared their expertise and thoughts via the media. 

“Part of the reason we think this is important is because it builds the visibility and profile of Baylor so that we have a more significant voice in the world on issues that matter.”