I have worked with subject matter experts my entire professional career. When I was a journalist, I relied on experts to provide meaningful information to my readers. Once I moved to higher education media relations and marketing, I was tasked with identifying, recruiting and training faculty experts to provide thoughtful commentary on myriad issues.
As a member of Baylor’s Office of Media and Public Relations, I worked with our small team to train dozens of faculty members to work with the media each year. We built a robust media training program, with the hope of recruiting top-tier professors to our Experts Directory, where they would become trusted, responsive, go-to resources for the media. During my time at Baylor:
- Our faculty experts program generated tens of millions of dollars in earned media for Baylor University.
- Billions of people read, saw or heard stories in which Baylor experts shared their expertise and thoughts via the media.